STRATEGIC MANAGEMENT IN MULTI-PROFILE MEDICAL CENTRE
Abstract
The article views the issues of efficient strategic management of health care establishments, and proposes technique of competitive advantages forming by strategic management of human resources based on competence approach.
About the Authors
O. A. Strakhova
Higher school for economics of Saint Petersburg state university for economics
Russian Federation
Russian Federation
O. A. Shvetsova
Saint Petersburg state university for economics
Russian Federation
Russian Federation
M. N. Kuz’Minkova
“Alfa-Gifts SPb” advertising agency
Russian Federation
Russian Federation
M. A. Sokolova
“Arizona-Star” Close Corporation
Russian Federation
Russian Federation
References
1. Багиев Г.Л. Основы организации маркетинговой деятельности на предприятии. – СПб.: Обл. правл. ВНТОЭ, 2006. – 240 с.
2. Швецова О.А., Аверина Е.А., Смирнова А.А. Инновационные аспекты управления персоналом в предпринимательстве: учеб. пособие. – СПб.: Изд-во ВЭШ СПбГУЭиФ, 2012.
3. Ассоциация частных клиник Санкт-Петербурга. – URL: http://www.acspb.ru/
Review
For citations:
Strakhova O.A., Shvetsova O.A., Kuz’Minkova M.N., Sokolova M.A. STRATEGIC MANAGEMENT IN MULTI-PROFILE MEDICAL CENTRE. Actual Problems of Economics and Law. 2013;(1):123-129. (In Russ.)
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