METHODOLOGY OF CORRECTING STRATEGY FOR THE FORMATION OF A HOLDING INTELLECTUAL CAPITAL

Abstract

Objective: to rationalize the strategy and management of the holding intellectual capital. Methods: in this work, we have applied the methods of analysis, synthesis, comparison, induction and deduction. Results: a phased methodology of correcting strategy for the intellectual capital formation in a holding is developed. Basing on the analysis of economic-statistical functions, the impact of the intellectual capital reproduction costs on innovative activity is estimated. For each of the received options recommendations are given for the rationalisation strategies and systems of intellectual capital management. the developed technique is tested on the specific example of a holding. Scientific novelty: a method is proposed to correct the strategy for the intellectual capital formation in a holding. The basis of the method is the analysis of the influence functions of the intellectual capital reproduction cost on innovative activity, where the innovative products (works, services) share in the total structure of the enterprise production should be used as one of the most common indicators of innovation activity of a holding. Practical value: an opportunity to detect the most and the least effective holding enterprises from the point of view of intellectual capital, and to develop a system of measures for the specification of the provisions of the new development strategy of the intellectual capital of a holding, thereby contributing to the development of competitive advantages of a holding.