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DECISION MAKING ON NEW DWELLING CONSTRUCTION IN THE LOW-RISE HOUSE-BUILDING

Abstract

The work describes the model of typical consumer behavior in the low-rise house-building market. The author grounds the importance of this market development for the state economy and the consumers. Recommendations are elaborated for construction organizations to influence the consumers in order to increase these organizations' share in the overall volume of construction works' executives. These recommendations may be used by companies in strategic planning.

About the Author

Z. Bantorin
Volgograd State Technical University
Russian Federation


References

1. Ввод в действие жилых домов: Российский статистический ежегодник. - 2009. - URL: http://www.gks.ru/bgd/regl/b09_13/IssWWW.exe/Stg/html4/16-16.htm

2. Ввод в действие зданий жилого и нежилого назначения в Российской Федерации: Федеральная служба государственной статистики. - URL: http://www.gks.ru/wps/portal/OSI_P/STROI

3. Котлер Ф. Маркетинг менеджмент. Экспресс-курс. - 2-е изд.: пер. с англ. / под ред. С.Г. Божук. - СПб.: Питер, 2006. - 464 с.


Review

For citations:


Bantorin  Z. DECISION MAKING ON NEW DWELLING CONSTRUCTION IN THE LOW-RISE HOUSE-BUILDING . Actual Problems of Economics and Law. 2011;(2):46-49. (In Russ.)

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ISSN 2782-2923 (Print)