STRATEGY OF DEVELOPING THE INTELLECTUAL CAPITAL OF A HOLDING

Abstract

Objective: to determine and ground the development strategy of intellectual capital of a holding. Methods: abstract-logical, comparison, analysis, synthesis, induction, and deduction. Results: basing on the analysis of theoretical provisions and an example of certain holding the necessity was proved to elaborate the development strategy of intellectual capital of a holding. Nine principle of forming and developing the intellectual capital were proposed, which are integral to forming the holding strategy; necessity of each principle is proved. The main stages of forming the development strategy of intellectual capital of a holding are extinguished. Scientific novelty: basing on the analysis of existing scientific approaches, the author’s definition of the intellectual capital of a holding was proposed. The development strategy of intellectual capital is grounded, for which a system of principles is proposed for developing the intellectual capital of a holding; a part of which (for example, the principles of balancing, synergism) are specific for holding companies; the main stages of forming the development strategy of intellectual capital are extinguished. Practical value: possibility to broaden the range of competences of a holding structure by forming and improving all the elements of intellectual capital, which is essential for innovative economy with high competition, as well as to increase the possibilities of competences exchange between the holding departments.