CORPORATE CITIZENSHIP AS A PHILOSOPHY OF SOCIALLY-RESPONSIBLE BUSINESS: NEW LEVEL OF DEVELOPMENT

Objective: to determine the conditions and to justify the position of corporate citizenship of organizations as the highest level of development in the field of corporate social responsibility. Methods: abstract-logical and institutional. Results: the analysis of organizations’ activity applying the principles of corporate social responsibility. There are features exceeding the scope of this concept. They are defined as characteristic for a new level of activity of organizations - corporate citizenship. Through an assessment of corporate citizenship as the position of the organizations today, and as a scientific direction, which is a priority for the scientists, it was determined that corporate citizenship today is the vector of development of global business leaders. Therefore, this concept should be applied in Russian practice and studied in scientific branches. Moreover, actions were developed for the implementation of the mechanism of corporate citizenship in the organization. Scientific novelty: the position of corporate citizenship was confirmed as an independent concept, the characteristics typical for corporate citizenship are defined. Characteristics are specified that increase the activity in the framework of corporate social responsibility up to the level of corporate citizenship. The corporate citizenship as a new level of business development is substantiated. The relationship is confirmed between the organization mission and the position of corporate citizenship on the example of global business leaders (to demonstrate the link between economic development and the degree of responsibility). A set of measures is proposed on implementation of corporate citizenship in the organizations’ activities. Practical value: the mechanism of corporate citizenship implementation in the organizations’ activities at the stage of their creation is defined; measures to maintain the position of corporate citizenship are proposed.

corporate social responsibility, corporate citizenship, intangible assets, management of the external environment, social capital, human capital, globalization

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