THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE
Abstract
The article investigates the approaches towards the process of quality management in retail service as one of the key factors of competitive development of a trading enterprise. It marks the peculiarity of retail service content and for the first time draws a parallel between quality service and the goods quality. It views the interdependence between the customers' need in quality goods purchasing and the trading enterprise interests. The article determines the basic principles and offers approaches for the elaboration of quality management system for various trading enterprises.
About the Author
N. N. Yermolayeva
Almetyevsk branch of the Institute of Economics, Management and Law (Kazan)
Russian Federation
Russian Federation
References
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Review
For citations:
Yermolayeva N.N. THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE. Actual Problems of Economics and Law. 2007;(1):102-107. (In Russ.)
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