PREDICTION OF POTENTIAL CAPACITY OF THE REGIONAL MARKET OF PAYABLE SERVICES TO THE POPULATION

Objective: development and practical implementation of algorithms for predicting the potential capacity of the regional market of payable services to determine the prospects of the sector. Methods: general logical (analysis, synthesis, analogy) and theoretical (classification, formalization, abstraction, generalization, logical modeling) methods. Results: was developed the factor model of correlation between the potential capacity of the payable services market for the population of Samara region and the price index of payable services, as well as the proportion of people whose income is above the subsistence level and the growth index of per capita income. An algorithm is proposed for predicting the potential capacity of the regional market of payable services. Scientific novelty: is the ability of developed approach to forecasting in practice management service companies. Practical value: basing on the developed model, the interval forecast of the market capacity of payable services in Samara region is made; the values are defined of factors affecting the services consumption in Samara region.

services, forecasting, model, economic-mathematical modeling, services market, consumption of services, market capacity, interval forecast, commercialization of services, profitability of an enterprise

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