Approaches to researching creative industries for management in digital economy
https://doi.org/10.21202/2782-2923.2023.1.63-89
EDN: CREUDR
Abstract
Objective: to form and reveal the four research approaches to the study and management of creative industries; to systematize the material within the research area and object.
Methods: analysis, synthesis, classification.
Results: the rapid development of creative industries has become one of the key trends in entrepreneurship in recent years. To understand this phenomenon, the article explores the concept and features of creative industries in the digital economy. Based on the analysis of scientific literature, the stages of the evolution of the creative industries development and formation on a global scale are determined. Four approaches to the study of creative industries are formulated: as a set of economic activities; as a set of high-tech industries and services; as platforms for the creation of intellectual property objects; through the prism of a specific type of economic activity. Each of the four approaches has its own tools for the development, study and management of creative industries.
Scientific novelty: to clarify the existing approaches in the study of creative industries; to form a list of approaches to the study and management of creative industries in the digital economy; to form tools for the management and development of creative industries in the digital economy based on the formed approaches.
Practical significance: the results obtained may contribute to: (a) developing further research on the essence of creative industries in the digital economy based on the formulated four approaches to research and management of creative industries; (b) scaling up the positive experience of using the tools obtained in a certain creative industry to other creative industries, and (c) developing universal and specialized methods for creating intellectual property objects in creative industries, activating innovative, creative, intellectual activity in organizations of creative industries in the digital economy.
About the Authors
G. I. Gumerova
Financial University under the Government of the Russian Federation
Russian Federation
Competing Interests:
Russian Federation
Guzel I. Gumerova, Professor of the Department of Management and Innovations
Web of Science Researcher ID: https://www.researcherid.com/rid/H-6985-2017, AuthorID: 854110
Competing Interests:
No conflict of interest is declared by the authors.
E. Sh. Shaimieva
Kazan Innovative University named after V. G. Timiryasov
Russian Federation
Competing Interests:
Russian Federation
Elmira Sh. Shaimieva, Associate Professor, Professor of the Department of Management, Head of Scientific-research Laboratory of Knowledge Management, Faculty of Management and Engineering Business, Doctor of Economics
Web of Science Researcher ID: https://www.researcherid.com/rid/P-7565-2015, AuthorID: 476619
Competing Interests:
No conflict of interest is declared by the authors.
References
1. Vlasova, V. V., Gershman, M. A., Gokhberg, L. M., Kutsenko, E. S., Popova, Ya. A., Bredikhin, S. V., Boos, V. O., Ismagulova, S. G., Demyanova, A. V., & Maksimenko, D. D. (2021). Creative economy of Moscow in fugures. Moscow, NIU VSHE. (In Russ.).
2. Pekhtereva, E. A. (2022). Creator economy in China. Economic and Social Problems of Russia, 4, 94–113. (In Russ.).
3. Gumerova, G. I., & Shaimieva, E. Sh. (2023). Digital platforms of creative industries: experience of Russia and China. Economic Problems and Legal Practice, 19(1), 293–300. (In Russ.).
4. Pogorletskiy, A. I., & Day Syaofen. (2020). Development experience and prospects of cooperation of China and Russia in creative economy. Russian Journal of Innovation Economics, 10(2), 757–772. (In Russ.). https://doi.org/10.18334/vinec.10.2.100928
5. Bredikhin, S. V., Vlasova, V. V., Gavrilova, N. V., Gershman, M. A., Gokhberg, L. M., Demyanova, A. V., Ivanova, I. A., & Popova, Ya. A. (2021). Development of creative industries in Russia: key indicators. Scientific digest No. 1. NIU VSHE, Tsentr mezhdistsiplinarnykh issledovanii chelovecheskogo potentsiala. (In Russ.).
6. Atlas of creative industries in the Russian Federation. (2021). Tsentr gorodskikh kompetentsii ANO “Agentstvo strategicheskikh initsiativ po prodvizheniyu novykh proektov”. Moscow. (In Russ.).
7. Golubev, N., Nazarov, A., Kozlov, A., Khodyreva, Yu., & Khomik, A. (2019). Model of increasing the innovative openness of large companies. Moscow: Agentstvo strategicheskikh initsiativ. (In Russ.).
8. Imaeva, G. R., Sushko, E. Yu., Gil'debrandt, I. A., Spiridonova, L. V., & Baimuratova, L. R. (2021). Contribution of digital platforms into the development of creative industries and support of creative entrepreneurship. Moscow: Izdatel'stvo NAFI. (In Russ.).
9. Flew T., & Cunnigham S. (2010). Creative Industries after the First Decade of Debate. The Information Society, 26(2), 113–123.
10. Rantisi, N. M., & Cristopherson, S. (2006). Placing the creative economy: scale, politics, and the material. Environment and Planning A, 38, 1789–1797.
11. Florida, R. (2002). The rise of the Creative Class: And How It’s Transforming Work, Leasure, Community and Everyday Life. N. Y.: Basic.
12. Dharmani, P., Das, S., & Prashar, S. (2021). A Bibliometric analysis of creative industries: Current trends and future directions. Journal of Business Research, 135, 252–267. https://doi.org/10.1016/j.jbusres.2021.06.037
13. Hoai, S., Thi, B., Lan, P., & Tran, T. (2021). A bibliometric analysis of cultural and creative industries in the field of arts and humanities. Digital Creativity, 32(4), 307–322. https://doi.org/10.1080/14626268.2021.1993928
14. Castillo-Vergara, M., Alvarez-Marin, A., & Placencio-Hidalgo, D. (2018). A bibliometric analysis of creativity in the field of business economics. Journal of Business Research, 85(C), 1–9.
15. Hobbs, J., Grigore, G., & Molesworth, M. (2016). Success in the management of crowdfunding projects in the creative industries. Internet Research, 26(1), 146–166. https://doi.org/10.1108/IntR-08-2014-0202
16. Radomska, J., Wołczek, P., Sołoducho-Pelc, L., & Silva, S. (2019). The Impact of Trust on the Approach to Management – A Case Study of Creative Industries. Sustainability, 11, 816. https://doi.org/10.3390/su11030816
17. Towse, R, & Hernández, T. (2020). Handbook of Cultural Economics (3rd ed.). Edward Elgar Publishing Limited UK. https://libgen.rocks/get.php?md5=35fc347326cc18ea09ad4b769b66a884&key=GQ63F3P9PPF0LDSM
18. Verbitskii, S. A. (2020). Approaches towards studying cultural industries and the analysis of their applicability within the reality of modern Russian culture. Vestnik instituta sotziologii, 11(3), 155–178. (In Russ.). https://doi.org/10.19181/vis.2020.11.3.668
19. Kostyakova, S. V. (2020). The impact of creative industries on urban district image (the case of Artkvartal in Moscow). Vestnik Nauki i Obrazovaniya, 17–1(95), 46–59. (In Russ.).
20. Suminova, T. N. (2020). The city in the context of the economy of impressions. The Bulletin of Moscow State University of Culture and Arts (Vestnik MGUKI), 5(97), 90–96. (In Russ.). https://doi.org/10.24412/1997-0803-2020-597-90-96
21. Manushin, D. V. (2021). Key institutional problems of the digital economy. In Digital transformation as a vector of sustainable development: Works of the 4th All-Russia scientific-practical conference. Kazan, December 9, 2021. (pp. 72–78). (In Russ.).
22. Leshchenko, N. P., & Reutova, I. M. (2020). Digital transformation factors of Russian companies: industry aspect. Herald of Siberian Institute of Business and Information Technologies, 4(36), 34–40. (In Russ.).
23. Trachuk, A. V., Linder, N. V., & Antonov, D. A. (2014). Influence of information-communication technologies on the business models of modern companies. Ehffektivnoe antikrizisnoe upravlenie, 5(86), 60–69. (In Russ.).
24. Batovrina, E. V. (2022). Gamification as a Technology of Human Resource Management in Innovative Companies. Public Administration. E-journal, 95. (In Russ.).
25. Geineman, A. A. (2018). Fashion law. Мoscow: Prospekt. (In Russ.).
26. Fomina, A. N. (2022). Promising trends for the artificial intelligence development in the television industry. Creative Economy, 16(3), 1081–1100. (In Russ.). https://doi.org/10.18334/ce.16.3.114306
27. Gumerova, G. I., Butneva, A. Y., Shaimieva, E. S., Litvin, I. Y., & Trifonova, N. N. (2022). Creative industries and the digital economy: interaction, research issues. tools for the development of creative industries (Russian practice). Economic Problems and Legal Practice, 5, 265–270. (In Russ.).
28. Gumerova, G. I. & Shaimieva, E. Sh. (2022). The intellectual component of Russian creative industries during their formation. Proceedings of Voronezh state university. Series: Economics and Management, 3, 129–143. (In Russ.). https://doi.org/10.17308/econ.2022.3/9955
29. Prasniakova, A. V. (2021). Methodological approaches to assessment of the technology and innovation level of the industry, taking into account the modern trends of its development. In Economics today: collection of scientific works, Iss. 13 (pp. 93−102). Minsk: BNTU. (In Russ.). https://doi.org/10.21122/2309-6667-2021-13-93-102
30. Kovaleva, D. S., & Goraeva, T. Yu. (2021). Modern approaches to identification of high-technology services. In A.A. Koroleva et al. (Eds.), Trends of economic development in the 21st century: works of the 3rd International scientific conference (pp. 663–665). Minsk. (In Russ.).
31. Gumerova, G. I., & Shaimieva, E. Sh. (2009). Approaches to forming an innovative-technological model by the example of an industrial region. National Interests: Priorities and Security, 5(3), 36–47. (In Russ.).
32. Prizhilova, E. V. (2022). Problem of co-authorship in creative industries. In Intellectual property in the regional innovative development: Works of the 5th Regional scientific-practical conference (pp. 48–51). Khabarovsk. (In Russ.).
33. Pogorletskiy, A. I. (2022). Impressions as a new product of economic and social development. Economics, Taxes & Law, 15(2), 6–16. (In Russ.).
34. Fazylzyanova, G. I., Sokolova, T. Yu., & Balalov, V. V. (2020). The methodology of design thinking as a creative resource for the development of the modern education system. Pedagogical Journal, 10(1A), 415–427. (In Russ.).
35. Vysotskaya, N. V., & Kyrbatskaya, T. B. (2019). Design Thinking Methodology as a Tool for the Formation of Innovative Solutions. Entrepreneur’s Guide, 44, 56–68. (In Russ.).
36. Nasyrova, S. I. (2022). Human-oriented economy: elaborating a definition. Russian Journal of Economics and Law, 16(2), 258–274. (In Russ.) https://doi.org/10.21202/2782-2923.2022.2.258-274
37. Gumerova, G. I., & Shaimieva, E. Sh. (2023). Creative industries in international and national rankings and research projects. Investments in Russia, 1, 20–34. (In Russ.).
Review
For citations:
Gumerova G.I., Shaimieva E.Sh. Approaches to researching creative industries for management in digital economy. Russian Journal of Economics and Law. 2023;17(1):63-89. (In Russ.) https://doi.org/10.21202/2782-2923.2023.1.63-89. EDN: CREUDR
Views:
1215
Email this article 
