FORMATION OF TERRITORY MARKETING CONCEPTION
Abstract
The article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population.
Keywords
territory marketing
,
territory brand
,
investment attraction
,
factors of investment attraction
,
regional cluster
339.138
About the Author
D. Sultanova
Nizhnekamsk Institute for Chemistry and Technology (branch) of Kazan State Technological University
Russian Federation
Russian Federation
References
1. Султанова Д.Ш., Ахмадиева Г.Г. Стратегическое управление территориальными экономическими системами. - Казань: Центр инновационных технологий, 2010. - 252 c.
2. Котлер Ф., Асплунд К., Рейн И., Хайдер Д. Маркетинг мест. - СПб.: Стокгольмская школа экономики в Санкт-Петербурге, 2005. - 376 c.
Review
For citations:
Sultanova D. FORMATION OF TERRITORY MARKETING CONCEPTION . Actual Problems of Economics and Law. 2011;(2):121-125. (In Russ.)
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