METHODOLOGICAL APPROACHES TO EVALUATION OF A PRODUCT COMPARATIVE COMPETITIVENESS
Abstract
The article in the systematized way presents the methodological approaches to the evaluation of a product's comparative competitiveness as a basis for consumers' demands satisfaction and enterprises' success in competition. The topicality of the issue is determined by the fact that the objective revelation and elimination of the product's weaknesses is one of the priorities for increasing competitiveness of an enterprise under Russia's joining the WTO.
Keywords
339.137.2
About the Authors
S. G. Demchenko,
Institute of Economics, Management and Law (Kazan)
Russian Federation
Russian Federation
G. A. Abulkhanova
Institute of Economics, Management and Law (Kazan)
Russian Federation
Russian Federation
References
1. Вопросы экономики. - 2011. - № 8. - С. 4-40.
2. Демченко С.Г. Маркетинговые основы продуктовых нововведений //Практический маркетинг. - 2009. - № 3. - С. 14-18.
3. Абулханова Г.А. Формирование и развитие культуры предпринимательства: автореф. … канд. экон. наук. - Уфа, 2010. - С. 19-21.
4. Программа Европейского союза по содействию ускорению процесса экономических реформ в СНГ. TACIS (Technical Assistance for the Commonwealth of Independent States, Техническая помощь Содружеству Независимых Государств). - URL: www.tacis.com <http://www.tacis.com>
5. Демченко С.Г. Управление предприятием: модель движения к успеху //Актуальные проблемы экономики и права. - 2010. - № 1 - С. 39.
Review
For citations:
Demchenko, S.G., Abulkhanova G.A. METHODOLOGICAL APPROACHES TO EVALUATION OF A PRODUCT COMPARATIVE COMPETITIVENESS. Actual Problems of Economics and Law. 2012;(1):23-30. (In Russ.)
Views:
156
Email this article 
