MULTI-ASPECT CHARACTER AND UNITY OF THE TOURIST BRAND OF A CITY (BY THE EXAMPLE OF KAZAN CITY)
Abstract
Branding of territories as a sphere of scientific interests and practical research is a relatively new direction of modern marketing. The article presents a brief review of the experience of cities' promotion. Special attention is paid to the issue of tourist positioning of territories in the international market. The author summarizes the experience of promotion of Kazan city as a tourist destination, and presents his own opinion on its tourist brand.
About the Author
S. E. Ivanov
Ministry on Youth Issues, Sports and Tourism of the Republic of Tatarstan
Russian Federation
Russian Federation
References
1. Котлер Ф., Асплунд К., Рейн И. Маркетинг мест. Привлечение инвестиций, предприятий, жителей и туристов в города, коммуны, регионы и страны Европы. - Стокгольмская школа экономики в Санкт-Петербурге, 2005.
2. Панкрухин А.П. Маркетинг территорий: зачем, кому и какой нужен маркетинг территорий: из материалов Гильдии маркетологов. - URL: <http://www.marketologi.ru>
3. UNWTO World Tourism Barometer. - Volume 8. -№ 3, October 2010.
4. Стась А. Новая геральдика. Как страны, регионы и города создают и развивают свои бренды. - М.: ООО «Группа ИДТ», 2009. - 208 с.
5. Country Brand Index 2008: Insights, Findings and Country Rankings. - URL: <http:///www.futurebrand.com>
Review
For citations:
Ivanov S.E. MULTI-ASPECT CHARACTER AND UNITY OF THE TOURIST BRAND OF A CITY (BY THE EXAMPLE OF KAZAN CITY). Actual Problems of Economics and Law. 2012;(1):34-38. (In Russ.)
Views:
124
Email this article 
