FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET
Abstract
The article makes an attempt to analyze the issue of franchising implementation as a tool of the modern retail trade development, and views the possible directions of a franchise project successful realization in order to promote Russia on highly profitable world markets.
About the Author
O. S. Vasil'eva
Russian State University for Trade and Commerce (Kazan)
Russian Federation
Russian Federation
References
1. Васильев Н.Н. Франчайзинг и особенности его развития в России // Финансы. - 2006. - № 2. - С. 15-19.
2. Панюкова В.В. Преимущества и недостатки применения франчайзинга для российских предприятий // Маркетинг в России и за рубежом. - 2004. - № 6. - С. 36-43.
Review
For citations:
Vasil'eva O.S. FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET. Actual Problems of Economics and Law. 2012;(2):21-25. (In Russ.)
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