FACTORS AND METHODS OF ANALYSIS AND ESTIMATION OF FURNITURE MAKING ENTERPRISES COMPETITIVENESS

Objective: to describe the author's methodology for estimating the furniture-making enterprises competitiveness, with a view to carry out the economic evaluation of the efficiency of furniture production, the evaluation of the internal component of the furniture production efficiency, the identification of factors influencing the efficiency of furniture-making companies and areas for improving it through improvements in product range, production and sales policy of the enterprise. The research subject is modern methods and principles of competitiveness management, applicable in a rapidly changing market environment. Methods: in general, the research methodology consists of six stages, differentiated by methods, objectives and required outcomes. The first stage of the research was to study the nature of demand within the target market of a furniture-making enterprise. The second stage was to study the expenditures of a furniture-making enterprise for implementing individual production and sales strategies. The third stage was to study competition in the market. The fourth stage was the analysis of possibilities of a furniture-making enterprise in producing and selling furniture in terms of factor values combinations. The fifth stage was the re-examination of the demand with a view to its distribution according to the factor space. The final sixth stage was processing of data, obtained at the previous stages and carrying out the necessary calculations. Results: in general, the above methodology of economic evaluation of the efficiency of furniture production, based on the previously developed model, gives the managers of enterprises an algorithm for assessing both market and firm-level component of the furniture production efficiency, allowing the subsequent identification and evaluation of the efficiency factors and the development of measures to improve the furniture production and sale efficiency, as well as the assortment rationalization, production and sales policy of a furniture-making enterprise. Scientific novelty: a unique competitiveness estimation technique was developed, which can be applied to both industrial enterprises and furniture-making enterprises. For the comprehensive assessment of competitiveness, a multifaceted six-stage research scheme was used, which takes into account all factors and features of the industrial company evaluation and allows to develop effective tools influencing the particular problem business-blocks of the company. Practical value: the use of this technique helps to promptly develop a plan of measures to improve the furniture production efficiency and assortment policy relevant for the current market demand. The proposed method is characterized by low cost and promptness of implementation, and high efficiency of the obtained data.

methodology, estimation of competitiveness, furniture-making enterprise, furniture sector, furniture market, competitiveness potential

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