DETERMINING THE DIRECTIONS OF INCREASING THE INNOVATIVE POTENTIALOF THE REGION BY DEVELOPING INNOVATIVE TECHNOLOGIES AND COMPETENCES WHEN PREPARING AND IMPLEMENTING LARGE INVESTMENT PROJECTS

Objective: to determine the directions of increasing the innovative potential of a region through the development of innovative technologies and competences in the process of preparation and implementation of large investment projects in the Republic of Tatarstan.Methods: methodology of project management, institutional approach.Results: it is proved that the main large-scale directions of innovative potential development in the Republic of Tatarstan as a result of prepara- tion and implementing of Universiade 2013 in Kazan are: knowledge management, information technologies, risk management. It is shown that in the framework of the considered innovative areas, a complete system was formed of competences of employees and managers in the fields of education, trade, hospitality and service.Scientific novelty: the key directions were defined of increasing the innovative potential of a region through the development of innovative technologies and competences in the process of preparation and implementation of large investment projects by the example of the World Summer Student Games in Kazan in 2013.Practical significance: on the basis of specific examples, the authors illustrate the practice-oriented mechanism of innovative potential de- velopment of a region as a result of implementation of large investment projects.

regional economy, innovative potential of the region, Universiade, investment attractiveness of the region, knowledge manage- ment, risk management, information technologies

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